From High-Stakes Deals to Everyday Communication That Connects
In her corporate career, Sam spent years shaping commercial partnerships worth hundreds of millions of dollars across business, sport, and the arts in Australia and the UK. From Telstra to the Olympics, she’s seen what happens when conversations go well… and when they don’t.
What she noticed was that smart leaders don’t struggle with clarity. It was a lack of process.
Even the most capable people hesitated when the stakes were high. They worried about damaging relationships or being seen as pushy. The word negotiation made them retreat.
That realisation changed her work, and her mission.
As Founder of Other Side, she built The Power to Ask to help people replace negotiation anxiety with communication skill. Her uniquely Australian methodology translates insights from high-stakes negotiations into practical frameworks that support everyday leadership conversations.
As author of bestselling books I Love Negotiating and Negotiate Your Worth, Sam is transforming how Australians approach important conversations — from the living room, into the classroom, AND in the boardroom.
Why Smart Leaders Struggle to Ask
If asking still feels harder than it should, you’re not alone
Take our 8-minute assessment to discover what’s holding you back from asking for what you want, need, or deserve.
You’re capable. You’re qualified. So why do you keep accepting less than you deserve?
It’s not because you don’t know what you want, you’re clear on that. Typically, the challenge is overcoming the hurdle between knowing and asking, but first, you need to understand what’s preventing you from asking, especially when it matters most.
In eight focused minutes, you’ll discover what’s holding you back in asking for what you want, need or deserve, how it shows up under pressure, and practical steps to shift it. Within minutes, you’ll receive a personalised report that shows you how to ask with calm confidence and clear intent.
The Power to Ask Consulting
When the outcome matters, clarity changes outcomes.
ThroughThe Power to Ask Consulting, Sam works with you one-on-one to plan and deliver the conversations that decide results, trust, and growth.
Through one-on-one consulting, Sam helps you plan and deliver the conversations that shape outcomes. Together, you’ll prepare your language, anticipate the response, and design a rhythm that feels composed but decisive.
This is a practical strategy for real situations built to get results.
Sam Trattles’ Speaking & Workshops
Sometimes what changes people most isn’t advice, it’s perspective.
That’s why Sam’s speaking and workshops leave such a lasting mark. Each session blends story, insight, and repeatable tools that leaders can use immediately. Ideal for leadership programs, conferences, and workplaces ready to elevate how they talk, decide, and collaborate.
Whether it’s a keynote, leadership retreat, or professional development day, she helps audiences understand how confidence and clarity actually work together and how asking better questions can become a daily leadership skill.
The Power to Ask Books
For those who prefer to learn at their own pace.
Sam’s courses bring The Power to Ask to life in a practical, repeatable way.
Sam Trattles shares communication skills leaders use every day in work and life. You’ll be able to work into any room prepare to ask for what you want and able to influence people and outcomes with confidence.
Her books introduce a new approach to negotiating, helping you learn how to consciously and confidently ask for what you need, want and deserve – pushing past societal taboos and embracing uncomfortable conversations to secure better outcomes.
The Power to Ask Training
Build the Skill That Makes Every Conversation Easier.
Asking is about speaking up with calm clarity and moving conversations forward. It’s about knowing how to prepare so your message lands clearly and respectfully.
That’s what The Power to Ask Training gives you.
Her programs teach people how to prepare for the moments that shape their career, business and relationships, to move from uncertainty to calm conviction, one conversation at a time.
These programs are designed for anyone who wants to build confidence through practice and structure, especially leaders who are ready to stop doubting and start asking with intention.